What is a B Corp?
Becoming a B Corp means we are dedicated to find a better balance between purpose and profit. Certification is administered by the non-profit organization called B Labs. It not only helps us validate the positive impact we are having on our community and keeps us accountable into the future, it highlights the areas we need to improve. This certification underlines our active commitment to meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
We are committed to incorporate sustainability, less impactful processes, and recycled components into all our products. As a manufacturer, our B Corp certification pushes us to reduce our impact throughout the entire supply chain.
Our products are not just built better, they are built responsibly. Built with purpose, to perform better and last longer so you buy less often.
Our Impact Score
Our score is based on the B Corp assessment which evaluates how our company’s operations and business model impact our workers, community, environment, and customers through a rigorous surveying and point system. Passing our impact assessment with a score of over 80 puts us in the company of other amazing brands like Patagonia and Ben & Jerry's.
How to Be a B Corp
As a Benefit Corporation, we’re evaluated on five main impact areas—environment, employees, community, governance, and customers . We understand that responsible innovation means making decisions with the highest regard for people, pets, and the planet. Our positive impact is supported by transparency and accountability requirements. Here’s what we’re doing to make a positive impact across all areas of our business.
Benefiting the Planet
We understand that responsible innovation means making decisions with the highest regard for people, pets, and the planet. Our products are not just built better, they are built responsibly. Built with purpose, to perform better and last longer so you buy less often.
We continue to work on ways to incorporate sustainability, less impactful processes, and recycled components into all our products.
Pictured: Kameka, enjoying some time away from work
Warehouse Manager Brownsburg, IN
Benefiting our People
We are committed to helping our employees develop and grow. We offer paid time off for volunteer work, health insurance, a 401 K program, and vacation. We offer a wellness program as well as a continuing education program.
When possible, we hire from within and encourage a commitment to constant improvement to help our team be ready for these openings when they arise.
Benefiting Our Community
Our dedication to the animal community can be seen through our donations to various organizations. Be it monetary, our time, or through product donations, we strive to do what we can when right the opportunities arise. We encourage our employees to give back to local non-profits in need of volunteers through paid days for their community service.
Reducing our Pawprint
Since taking ownership of our properties we’ve added low water landscaping, efficient thermostats, recycling bins, and replaced all lighting with LED’s. Making targeted investments in our energy efficiency helped us cut utility costs. For things like ocean freight, we invest in carbon offsets. We’ve been able to reduce our carbon footprint by reducing energy usage.